ILIA Beauty
Clean-beauty cosmetics with enough skincare overlap to matter — the Super Serum Skin Tint is the crossover.
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ILIA blurs the line between makeup and skincare, and the Super Serum Skin Tint is the reason we're including it. Light-to-medium coverage, SPF 40, hyaluronic acid base — it's replaced many people's BB creams and foundations. The rest of the line is makeup-forward but all built on clean-beauty-certified formulas.
Strengths
- + Excellent Super Serum Skin Tint
- + Clean-beauty certified
- + Wide shade range for tinted SPF
Weaknesses
- − More makeup than skincare
- − Premium pricing
- − SPF filters vary by market
The ILIA Beauty Story
ILIA was founded in 2011 by Sasha Plavsic in Vancouver, later relocating to Laguna Beach. The brand was one of the earliest mainstream crossover plays between clean beauty and traditional cosmetics, and its recyclable aluminum tubes became a signature. Famille C (the French luxury group behind Clarins) acquired a majority stake in 2022 for a reported $1B valuation. The Super Serum Skin Tint launched in 2020 and sold out within days, becoming the brand's lasting hero product.
All ILIA Beauty Products
2 products reviewed and rated.
Super Serum Skin Tint SPF 40
ILIA's hero: a tinted skin-care/SPF/foundation hybrid that became the answer to 'what is a no-makeup makeup look' in 2021. Mineral SPF 40 (zinc oxide 10.6%) plus niacinamide, hyaluronic acid, squalane, and a wide shade range (30+ shades) makes this the rare tint that works as actual skincare. Coverage is sheer-to-light — won't replace a foundation but smooths tone, blurs minor pores, and gives a sun-kissed glow without the white-cast of pure mineral SPFs. The price is high for the volume; the daily wear is high for what you save by skipping foundation.
Super Serum Skin Tint SPF 40
ILIA's skin tint redefined what mineral sunscreen could look like — SPF 40 from zinc oxide and titanium dioxide that applies like a lightweight serum and finishes like skin, not sunscreen. Niacinamide, squalane, and hyaluronic acid turn SPF into active skincare. 30 shades. The clean beauty brand that proved mineral sun protection doesn't need to look chalky, cakey, or mask-like.
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