Brand Comparison

ILIA Beauty vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.2)

ILIA Beauty Krave Beauty

Rating8.2/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20112017

OriginUnited StatesSeoul, South Korea

Products17

Best Fornormal, Combo, DrySensitive, Acne-Prone, compromised-barrier

PhilosophyClean-beauty cosmetics with enough skincare overlap to matter — the Super Serum Skin Tint is the crossover.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

ILIA Beauty

ILIA blurs the line between makeup and skincare, and the Super Serum Skin Tint is the reason we're including it. Light-to-medium coverage, SPF 40, hyaluronic acid base — it's replaced many people's BB creams and foundations. The rest of the line is makeup-forward but all built on clean-beauty-certified formulas.

Pros

✓ Excellent Super Serum Skin Tint
✓ Clean-beauty certified
✓ Wide shade range for tinted SPF

Cons

✗ More makeup than skincare
✗ Premium pricing
✗ SPF filters vary by market

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros