Brand Comparison
ILIA Beauty vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.2)
ILIA Beauty
ILIA blurs the line between makeup and skincare, and the Super Serum Skin Tint is the reason we're including it. Light-to-medium coverage, SPF 40, hyaluronic acid base — it's replaced many people's BB creams and foundations. The rest of the line is makeup-forward but all built on clean-beauty-certified formulas.
Pros
- ✓ Excellent Super Serum Skin Tint
- ✓ Clean-beauty certified
- ✓ Wide shade range for tinted SPF
Cons
- ✗ More makeup than skincare
- ✗ Premium pricing
- ✗ SPF filters vary by market
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
