Is Luvum good for sensitive skin?

Luvum is best suited for mature, normal, dry skin types. If you have sensitive skin, check individual product reviews for compatibility.

What is Luvum's price range?

Luvum is a mid K-beauty brand. They offer 1 products across their range.

Luvum

midEst. 2025· South Korea

Slow aging, fast results.

MatureDry

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Luvum is the 2025 K-beauty success story: their Slow Aging Phyto Collagen Gel Mask hit Olive Young's top three masks after one day on sale. The brand entered Ulta Beauty Marketplace shortly after. A clear bet on the 'slow aging' trend that's replacing 'anti-aging' across Korean beauty editorial.

Strengths

+ Olive Young top 3 in 24 hours
+ Ulta Marketplace launch
+ Phyto-collagen hero formula

Weaknesses

− Brand-new (2025)
− Limited line-up

The Luvum Story

Luvum launched in 2025 with a single product, a confident voice, and one of the fastest Olive Young rankings in recent K-beauty memory: top three face masks in less than 24 hours. The phyto-collagen gel mask uses plant-derived collagen-mimicking peptides to plump and smooth. Ulta Marketplace picked them up almost immediately.