Brand Comparison

ILIA Beauty vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.2)

ILIA Beauty EasyDew

Rating8.2/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20112008

OriginUnited StatesSouth Korea

Products12

Best Fornormal, Combo, DryMature, Dry, normal

PhilosophyClean-beauty cosmetics with enough skincare overlap to matter — the Super Serum Skin Tint is the crossover.Pharmaceutical-grade EGF, made gentle.

ILIA Beauty

ILIA blurs the line between makeup and skincare, and the Super Serum Skin Tint is the reason we're including it. Light-to-medium coverage, SPF 40, hyaluronic acid base — it's replaced many people's BB creams and foundations. The rest of the line is makeup-forward but all built on clean-beauty-certified formulas.

Pros

✓ Excellent Super Serum Skin Tint
✓ Clean-beauty certified
✓ Wide shade range for tinted SPF

Cons

✗ More makeup than skincare
✗ Premium pricing
✗ SPF filters vary by market

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros