Fenty Skin
Inclusive, multitasking, on-trend — Rihanna's skincare sister to Fenty Beauty, formulated for the same broad shade range and personality.
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Fenty Skin launched in 2020 with the same formula that made Fenty Beauty a billion-dollar brand: cultural-moment marketing + Rihanna's personal style + genuinely inclusive formulation. The product line is small, focused, and multitasking — the Fat Water Pore-Refining Toner Serum (a toner-serum hybrid with niacinamide and Barbados cherry), the Hydra Vizor Invisible Moisturizer SPF 30 (one of the only SPFs that genuinely doesn't ghost on deep skin tones), and the Total Cleans'r Remove-It-All Cleanser. Where Fenty Beauty led the inclusivity revolution, Fenty Skin extends it — every product tested across 50 skin tones, every formula designed to wear on the broadest range of complexions. Editorial, fun, and well-formulated; not the cheapest skincare but priced fairly for what you get. Particularly strong if you have deep skin and have struggled with white-cast SPF.
Strengths
- + genuinely inclusive formulation tested across 50 skin tones
- + Hydra Vizor SPF is one of the few SPFs that truly doesn't white-cast on deep skin
- + Rihanna-led editorial energy that makes skincare feel fun
- + multitasking products simplify the routine
Weaknesses
- − small product range (intentionally focused)
- − fragrance present in most products
- − premium-tier pricing for a 'starter' brand
- − deepens occasional product launches make completionists chase
The Fenty Skin Story
Fenty Skin was launched in July 2020 by Rihanna in partnership with LVMH-owned Kendo Brands — the same LVMH division that built Fenty Beauty into a $570M-revenue brand by 2018. The launch came in the middle of the pandemic and immediately sold out: 24 hours after launch, the Fat Water Pore-Refining Toner Serum had a 50,000-person waitlist. The product strategy was the inverse of most celebrity beauty launches: only 3 hero products at launch, all multitasking, all formulated for the broadest possible range of skin tones and concerns. The brand expanded through 2021–2022 with Hydra Vizor SPF (the line's most-celebrated launch, designed specifically to not white-cast on deep skin), the Butta Drop body cream, and additional cleansers + toners. Sold at Sephora, Ulta, Boots, and Fenty's direct site. Continues to release products on a slower cadence than typical celebrity beauty brands — quality over volume.
Shop Fenty Skin by skin type
Curated picks from Fenty Skin's lineup, ranked for each skin type.
All Fenty Skin Products
5 products reviewed and rated.
Hydra Vizor Invisible Moisturizer SPF 30
Fenty Skin's Hydra Vizor — one of the very few SPFs that genuinely doesn't white-cast on deep skin. This is what the brand was built for: an SPF formulated and tested across 50 skin tones to actually deliver an invisible finish, not just a 'sheer' marketing claim. Chemical filters (homosalate, octisalate, octocrylene, avobenzone) avoid the zinc/titanium white-cast issue. Combined with niacinamide and HA for daily hydration, this is the daily SPF for anyone with medium-to-deep skin tones who has been let down by every other 'sheer' SPF claim. A genuine industry-leading product.
Total Cleans'r Remove-It-All Cleanser
Fenty Skin's daily cleanser — a gel that removes makeup, sunscreen, and daily grime in one step (the 'total cleans'r' positioning) without stripping. The formulation discipline is what makes it work: cassava root extract for gentle cleansing, niacinamide and panthenol for barrier support, lemon myrtle for the brand's signature scent. Rinse-off makeup remover claims are usually exaggerated in skincare; Fenty's holds up reasonably well for everyday makeup, though heavy waterproof formulations still need an oil cleanse first.
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