Brand Comparison
Fenty Skin vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.5)
Fenty Skin
Fenty Skin launched in 2020 with the same formula that made Fenty Beauty a billion-dollar brand: cultural-moment marketing + Rihanna's personal style + genuinely inclusive formulation. The product line is small, focused, and multitasking — the Fat Water Pore-Refining Toner Serum (a toner-serum hybrid with niacinamide and Barbados cherry), the Hydra Vizor Invisible Moisturizer SPF 30 (one of the only SPFs that genuinely doesn't ghost on deep skin tones), and the Total Cleans'r Remove-It-All Cleanser. Where Fenty Beauty led the inclusivity revolution, Fenty Skin extends it — every product tested across 50 skin tones, every formula designed to wear on the broadest range of complexions. Editorial, fun, and well-formulated; not the cheapest skincare but priced fairly for what you get. Particularly strong if you have deep skin and have struggled with white-cast SPF.
Pros
- ✓ genuinely inclusive formulation tested across 50 skin tones
- ✓ Hydra Vizor SPF is one of the few SPFs that truly doesn't white-cast on deep skin
- ✓ Rihanna-led editorial energy that makes skincare feel fun
- ✓ multitasking products simplify the routine
Cons
- ✗ small product range (intentionally focused)
- ✗ fragrance present in most products
- ✗ premium-tier pricing for a 'starter' brand
- ✗ deepens occasional product launches make completionists chase
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
