Face Stockholm
midEst. 1982· Stockholm, Sweden
Swedish heritage colour and skincare brand — born on the lips of NYC makeup artists in the 80s, still quietly Scandinavian.
DrySensitive
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The forgotten gem from the original Scandinavian invasion. Face Stockholm's skincare is gentler than current Swedish indie darlings but has four decades of reformulation behind it. The Hydrating Cream Concentrate is the classic buy. Better known in the US than Europe, weirdly — a leftover from its 1980s NYC launch.
Strengths
- + Four decades of consistent formulation
- + Genuinely Swedish heritage
- + Mid-price premium quality
- + Crossover makeup + skincare lineup
Weaknesses
- − Brand awareness has dropped
- − Formulations haven't kept pace with newer Nordic indies
- − Retail footprint is inconsistent
The Face Stockholm Story
Founded by Gun Nowak and her mother Martina Arfwidson in Stockholm in 1982, expanded to NYC in 1983 where it gained initial visibility through makeup artists. Returned focus to skincare in the 2000s. Family-owned for three generations.
All Face Stockholm Products
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