Brand Comparison
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 7)
The forgotten gem from the original Scandinavian invasion. Face Stockholm's skincare is gentler than current Swedish indie darlings but has four decades of reformulation behind it. The Hydrating Cream Concentrate is the classic buy. Better known in the US than Europe, weirdly — a leftover from its 1980s NYC launch.
Pros
Cons
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
Cons
The History of Whoo
The History of Whoo
The History of Whoo
The History of Whoo
The History of Whoo