Brand Comparison

Face Stockholm vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7)

Face Stockholm EasyDew

Rating7/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded19822008

OriginStockholm, SwedenSouth Korea

Products02

Best Fornormal, Dry, SensitiveMature, Dry, normal

PhilosophySwedish heritage colour and skincare brand — born on the lips of NYC makeup artists in the 80s, still quietly Scandinavian.Pharmaceutical-grade EGF, made gentle.

Face Stockholm

The forgotten gem from the original Scandinavian invasion. Face Stockholm's skincare is gentler than current Swedish indie darlings but has four decades of reformulation behind it. The Hydrating Cream Concentrate is the classic buy. Better known in the US than Europe, weirdly — a leftover from its 1980s NYC launch.

Pros

✓ Four decades of consistent formulation
✓ Genuinely Swedish heritage
✓ Mid-price premium quality
✓ Crossover makeup + skincare lineup

Cons

✗ Brand awareness has dropped
✗ Formulations haven't kept pace with newer Nordic indies
✗ Retail footprint is inconsistent

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros