Sooryehan
LG Household & Health's hanbang heir โ Korean herbal medicine, gently modernized.
Ask ChokChok AI
Get instant answers about Sooryehan
Try asking
Sooryehan sits in the quiet middle between mass-market The Face Shop and ultra-luxe History of Whoo โ both LG sister brands. The Bidam line's bamboo-fermented essence is a smart pick if you want hanbang philosophy without hanbang prices. Not exciting, but thoughtful.
Strengths
- + Affordable hanbang
- + Good for mature skin
- + Fermented-herb focus
Weaknesses
- โ Heavy fragrance
- โ Traditional packaging feels dated
The Sooryehan Story
Sooryehan (์๋ คํ, meaning "elegant") launched in 2005 under LG Household & Health Care, positioned as accessible hanbang skincare for women in their 30s and 40s. Its formulas lean on fermented herbal extracts โ bamboo, ginseng, red ginseng โ drawing from Korean traditional medicine texts. Never as flashy as its sibling The History of Whoo, Sooryehan built a steady domestic following and quietly became one of Korea's best-selling mid-tier skincare lines.
All Sooryehan Products
4 products reviewed and rated.
Hyobidam Fermented Cream
LG Household & Health's premium hanbang line โ fermented wild ginseng extract in a luxuriously rich base that feels like a Sulwhasoo cream at 60% the price. Hyobidam is a specific Korean herbal complex (translates roughly as 'effective beauty essence'); the ferment process makes the actives more bioavailable. Mature skin is the obvious target audience but anyone with dry, depleted skin will love it.
Hyobidam Fermented Eye Cream
The Sooryehan eye cream's argument: ginseng ferment + adenosine + caffeine in a rich-but-not-heavy base that targets the under-eye triple threat โ fine lines, darkness, and the crepey-dry texture mature skin gets first in the orbital area. Apply with the ring-finger ritual at night and you'll feel the difference within two weeks.
Compare Sooryehan With
Similar K-Beauty brands
Brands with comparable formulation chops and price points
