Brand Comparison

Face Stockholm vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 7)

Face Stockholm Krave Beauty

Rating7/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded19822017

OriginStockholm, SwedenSeoul, South Korea

Products07

Best Fornormal, Dry, SensitiveSensitive, Acne-Prone, compromised-barrier

PhilosophySwedish heritage colour and skincare brand — born on the lips of NYC makeup artists in the 80s, still quietly Scandinavian.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Face Stockholm

The forgotten gem from the original Scandinavian invasion. Face Stockholm's skincare is gentler than current Swedish indie darlings but has four decades of reformulation behind it. The Hydrating Cream Concentrate is the classic buy. Better known in the US than Europe, weirdly — a leftover from its 1980s NYC launch.

Pros

✓ Four decades of consistent formulation
✓ Genuinely Swedish heritage
✓ Mid-price premium quality
✓ Crossover makeup + skincare lineup

Cons

✗ Brand awareness has dropped
✗ Formulations haven't kept pace with newer Nordic indies
✗ Retail footprint is inconsistent

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros