Beauty of Joseon
Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
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Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Strengths
- + Exceptional price-to-performance ratio
- + Relief Sun SPF 50+ is a standout product
- + Hanbang ingredients backed by real formulation
- + Elegant textures despite budget pricing
Weaknesses
- − Limited product range compared to larger brands
- − Hanbang marketing can feel vague
- − Some products sell out frequently
The Beauty of Joseon Story
Where Tradition Meets Modern Formulation
Beauty of Joseon draws inspiration from the Joseon dynasty (1392-1897), a period when Korean women developed sophisticated skincare rituals using rice water, ginseng, and honey. The brand launched in 2014 with a simple premise: take these time-tested ingredients and formulate them with modern science.
The Viral Sunscreen
The Relief Sun Rice + Probiotics SPF 50+ became one of the most viral K-beauty products of 2023-2024. TikTok drove millions of views, and it sold out repeatedly. A premium-quality sunscreen at under $15 upended the market.
Philosophy
Every product features at least one traditional Korean ingredient (rice, ginseng, propolis, plum) combined with proven modern actives. The packaging evokes the dynasty aesthetic while the formulations are thoroughly modern.
Shop Beauty of Joseon by skin type
Curated picks from Beauty of Joseon's lineup, ranked for each skin type.
All Beauty of Joseon Products
20 products reviewed and rated.
Revive Eye Serum: Ginseng + Retinal
Beauty of Joseon continues their streak of impossibly good products at impossible prices. Retinal (which is stronger than retinol but gentler than tretinoin) combined with ginseng root extract targets dark circles, fine lines, and puffiness. The roller ball applicator provides cooling massage during application. At $16, this makes $80+ eye serums look absurd. Already going viral on TikTok and for good reason.
Relief Sun Rice + Probiotics SPF 50+
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