Brand Comparison

Beauty of Joseon vs Mediheal

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Beauty of Joseon

Larger product range

Beauty of Joseon Mediheal

Rating9/109/10

Price RangeBudget ($)Budget ($)

Founded20142009

OriginSouth KoreaSeoul, South Korea

Products1910

Best ForCombo, Oily, Sensitive, Dryall skin types, Acne-Prone, Sensitive, dehydrated

PhilosophyHanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.Clinical-grade sheet masks and targeted treatment pads, bringing dermatology-backed ingredients to daily skincare at mass-market prices.

Beauty of Joseon

Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.

Pros

✓ Exceptional price-to-performance ratio
✓ Relief Sun SPF 50+ is a standout product
✓ Hanbang ingredients backed by real formulation
✓ Elegant textures despite budget pricing

Cons

✗ Limited product range compared to larger brands
✗ Hanbang marketing can feel vague
✗ Some products sell out frequently

Mediheal

Mediheal is the top-selling skincare brand at Olive Young for two years running — beating more than 3,000 brands. Their sheet masks created the modern sheet mask category, and their Madecassoside Blemish Pad saw 820% year-over-year growth. If you only add one new sheet mask brand to your routine, make it this one.

Pros