Brand Comparison

Beauty of Joseon vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Beauty of Joseon

Higher editor rating (9 vs 8.7)

Beauty of Joseon EasyDew

Rating9/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20142008

OriginSouth KoreaSouth Korea

Products192

Best ForCombo, Oily, Sensitive, DryMature, Dry, normal

PhilosophyHanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.Pharmaceutical-grade EGF, made gentle.

Beauty of Joseon

Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.

Pros

✓ Exceptional price-to-performance ratio
✓ Relief Sun SPF 50+ is a standout product
✓ Hanbang ingredients backed by real formulation
✓ Elegant textures despite budget pricing

Cons

✗ Limited product range compared to larger brands
✗ Hanbang marketing can feel vague
✗ Some products sell out frequently

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros