Brand Comparison

Beauty of Joseon vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Beauty of Joseon

Higher editor rating (9 vs 8.7)

Beauty of Joseon Krave Beauty

Rating9/108.7/10

Price RangeBudget ($)Mid-Range ($$)

Founded20142017

OriginSouth KoreaSeoul, South Korea

Products197

Best ForCombo, Oily, Sensitive, DrySensitive, Acne-Prone, compromised-barrier

PhilosophyHanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Beauty of Joseon

Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.

Pros

✓ Exceptional price-to-performance ratio
✓ Relief Sun SPF 50+ is a standout product
✓ Hanbang ingredients backed by real formulation
✓ Elegant textures despite budget pricing

Cons

✗ Limited product range compared to larger brands
✗ Hanbang marketing can feel vague
✗ Some products sell out frequently

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros