Minimalist vs WOW Skin Science — side by side, no bias.
Our pick
10% Vitamin C Face Serum
8.7/10 · Minimalist
| 10% Vitamin C Face Serum | Vitamin C+ Face Serum | |
|---|---|---|
| Brand | Minimalist | WOW Skin Science |
| Category | serum | serum |
| Editor Rating | 8.7/10 ★ | 7.7/10 |
| Category | serum | serum |
| Texture | Watery serum | Lightweight gel |
| Finish | Glowy | Slightly dewy, brightened |
| Skin Types |
| Targets |
| Pros |
|
|
| Cons |
|
|
| Verdict | Minimalist (the brand) is India's answer to The Ordinary, and the 10% Vitamin C is the gentler sister to their 16% formula. 3-O-Ethyl Ascorbic Acid (one of the most stable vitamin C derivatives) + acetyl glucosamine + gluconolactone (PHA) + sodium hyaluronate. Centella leaf water as #1 ingredient. ₹599 ($11) for an 18-ingredient clinical serum. | WOW Skin Science's vitamin C serum — dual vitamin C forms (ascorbyl methylsilanol pectinate + ethyl ascorbic acid) with ferulic acid for stabilisation and potency. The formula is surprisingly minimal for a mass-market Indian brand — 11 ingredients, no fragrance. WOW built its following through Amazon India before DTC brands existed, and this serum represents their evolution from herbal generics into evidence-based actives. |
