Minimalist vs Plum — side by side, no bias.
Our pick
10% Vitamin C Face Serum
8.7/10 · Minimalist
| 10% Vitamin C Face Serum | Retinol & Vitamin C Serum | |
|---|---|---|
| Brand | Minimalist | Plum |
| Category | serum | serum |
| Editor Rating | 8.7/10 ★ | 7.6/10 |
| Category | serum | serum |
| Texture | Watery serum | Gel serum |
| Finish | Glowy | Satin |
| Skin Types |
| Targets |
| Pros |
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| Cons |
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| Verdict | Minimalist (the brand) is India's answer to The Ordinary, and the 10% Vitamin C is the gentler sister to their 16% formula. 3-O-Ethyl Ascorbic Acid (one of the most stable vitamin C derivatives) + acetyl glucosamine + gluconolactone (PHA) + sodium hyaluronate. Centella leaf water as #1 ingredient. ₹599 ($11) for an 18-ingredient clinical serum. | Drugstore retinol + SAP combo. Low-dose but accessible, fair value. |
