Miamo vs Veralab — side by side, no bias.
Our pick
Vitamin C 30% Serum
8.8/10 · Miamo
| Vitamin C 30% Serum | Ultra Retinol | |
|---|---|---|
| Brand | Miamo | Veralab |
| Category | serum | serum |
| Editor Rating | 8.8/10 ★ | 8.5/10 |
| Category | serum | serum |
| Texture | Lightweight water serum | Lightweight cream-serum |
| Finish | Dewy | Velvet |
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| Verdict | Miamo's hero product and the reason the brand matters. 30% 3-O-Ethyl Ascorbic Acid — a stable, bioavailable vitamin C derivative that doesn't oxidise in the bottle like pure L-Ascorbic Acid — plus ferulic acid for antioxidant synergy and sodium hyaluronate for hydration. Founded by two pharmacists who trained in the US and brought cosmeceutical rigour back to Naples. The concentration is genuinely high, the stability is genuinely better than most LAA serums, and the €94 price tag is fair for what's in the bottle. | Veralab's grown-up retinol. Ultra Retinol pairs encapsulated retinol with a multi-fruit AHA complex (sugar cane, lemon, orange, sugar maple) for layered exfoliation — and buffers with hyaluronic acid, squalane, and bilberry extract antioxidants. The formula is built for skin that wants the firming and the dark-spot work without the irritation cycle. |
