Miamo vs Miamo — side by side, no bias.
Our pick
Vitamin C 30% Serum
8.8/10 · Miamo
| Pigment Control Advanced Serum | Vitamin C 30% Serum | |
|---|---|---|
| Brand | Miamo | Miamo |
| Category | serum | serum |
| Editor Rating | 8.7/10 | 8.8/10 ★ |
| Category | serum | serum |
| Texture | Lightweight clinical serum | Lightweight water serum |
| Finish | Hydrating | Dewy |
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| Verdict | Miamo's flagship melasma protocol serum. Tranexamic acid (the gold-standard oral melasma drug, applied topically) leads the actives, paired with Tetrapeptide-30 (Lumicease — a peptide that targets the L-DOPA pathway), guava + papaya fruit extracts for natural enzyme support, and Saxifraga Sarmentosa for additional tyrosinase work. Fragrance-free, dermatologist-aligned, and the kind of serum Italian melasma patients are prescribed. | Miamo's hero product and the reason the brand matters. 30% 3-O-Ethyl Ascorbic Acid — a stable, bioavailable vitamin C derivative that doesn't oxidise in the bottle like pure L-Ascorbic Acid — plus ferulic acid for antioxidant synergy and sodium hyaluronate for hydration. Founded by two pharmacists who trained in the US and brought cosmeceutical rigour back to Naples. The concentration is genuinely high, the stability is genuinely better than most LAA serums, and the €94 price tag is fair for what's in the bottle. |
