L'Erbolario vs Miamo — side by side, no bias.
Our pick
Vitamin C 30% Serum
8.8/10 · Miamo
| Hyaluronic Acid Lifting Serum | Vitamin C 30% Serum | |
|---|---|---|
| Brand | L'Erbolario | Miamo |
| Category | serum | serum |
| Editor Rating | 8/10 | 8.8/10 ★ |
| Category | serum | serum |
| Texture | Watery serum | Lightweight water serum |
| Finish | Dewy | Dewy |
| Skin Types |
None — all ingredients are shared
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| Verdict | L'Erbolario's hyaluronic acid hero serum — multi-weight HA + hibiscus extract in the brand's signature in-house-extracted botanical formulation. The herbalist-shop bestseller across Italian L'Erbolario boutiques. | Miamo's hero product and the reason the brand matters. 30% 3-O-Ethyl Ascorbic Acid — a stable, bioavailable vitamin C derivative that doesn't oxidise in the bottle like pure L-Ascorbic Acid — plus ferulic acid for antioxidant synergy and sodium hyaluronate for hydration. Founded by two pharmacists who trained in the US and brought cosmeceutical rigour back to Naples. The concentration is genuinely high, the stability is genuinely better than most LAA serums, and the €94 price tag is fair for what's in the bottle. |
