I'm From vs The Saem — side by side, no bias.
Our pick
Rice Toner
9/10 · I'm From
| Rice Toner | Urban Eco Harakeke Toner | |
|---|---|---|
| Brand | I'm From | The Saem |
| Category | toner | toner |
| Editor Rating | 9/10 ★ | 7.8/10 |
| Category | toner | toner |
| Texture | Milky, slightly viscous liquid | Thick-watery harakeke toner |
| Finish | Brightened, moisturized | Fresh |
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| Verdict | The Rice Toner is I'm From's bestseller and it deserves it. 77.78% rice extract from Yeoju, Korea provides genuine brightening and moisture. The milky texture feels more nourishing than a typical toner. One of the best brightening toners available at any price — and it works for sensitive skin too. | The Saem's New Zealand harakeke (Phormium tenax) flax extract toner — a genuinely distinctive K-beauty ingredient that doesn't appear in competitor catalogs. The Urban Eco line uses harakeke as the lead because of its high mucilage content (similar to snail mucin in feel but plant-derived), giving the toner a thick-watery texture that's hydrating without stickiness. Budget pricing for an unusual ingredient profile. |
