Frudia vs I'm From — side by side, no bias.
Our pick
Rice Toner
9/10 · I'm From
| Blueberry Hydrating Toner | Rice Toner | |
|---|---|---|
| Brand | Frudia | I'm From |
| Category | toner | toner |
| Editor Rating | 8/10 | 9/10 ★ |
| Category | toner | toner |
| Texture | Watery hydrating toner | Milky, slightly viscous liquid |
| Finish | Fresh | Brightened, moisturized |
| Skin Types |
| Targets |
| Pros |
|
|
| Cons |
|
|
| Verdict | Frudia's Blueberry line in toner format — 73% Vaccinium angustifolium (blueberry) fruit extract leading the INCI, plus panthenol + niacinamide + sodium hyaluronate. The bouncy, watery texture and high-fruit-concentration formulation made Frudia one of K-beauty's accessible-tier cult brands. The blueberry line specifically targets dehydrated skin with a fruit-forward antioxidant base. | The Rice Toner is I'm From's bestseller and it deserves it. 77.78% rice extract from Yeoju, Korea provides genuine brightening and moisture. The milky texture feels more nourishing than a typical toner. One of the best brightening toners available at any price — and it works for sensitive skin too. |
