Etude vs I'm From — side by side, no bias.
Our pick
Rice Toner
9/10 · I'm From
| SoonJung pH 5.5 Relief Toner | Rice Toner | |
|---|---|---|
| Brand | Etude | I'm From |
| Category | toner | toner |
| Editor Rating | 8/10 | 9/10 ★ |
| Category | toner | toner |
| Texture | Watery, lightweight liquid | Milky, slightly viscous liquid |
| Finish | hydrated, natural | Brightened, moisturized |
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| Verdict | The toner companion to Etude's SoonJung cream, and it follows the same philosophy: minimal ingredients, maximum gentleness. At pH 5.5, it respects the acid mantle. The panthenol and madecassoside provide soothing support without any irritation risk. At $12, it's almost unreasonably affordable for what it does. | The Rice Toner is I'm From's bestseller and it deserves it. 77.78% rice extract from Yeoju, Korea provides genuine brightening and moisture. The milky texture feels more nourishing than a typical toner. One of the best brightening toners available at any price — and it works for sensitive skin too. |
