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Sulwhasoo's flagship product and arguably the most iconic luxury serum in K-beauty. The JAUM Activating Complex — a proprietary blend of Korean herbal extracts including ginseng, peony, and rehmannia — provides a cumulative radiance and firmness that cheaper alternatives struggle to replicate. The texture is beautiful, the scent is a refined herbal fragrance, and the results are genuine with consistent use. Whether those results justify $89 depends on your budget, but this is one premium product where you're paying for formulation, not just branding.
Other routine steps with complementary ingredients.
Side-by-side ingredient breakdowns vs. the closest alternatives.
In-clinic and at-home treatments that use the same active ingredients.
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First Care Activating Serum by Sulwhasoo is formulated for mature, dry, combination skin. Sulwhasoo's flagship product and arguably the most iconic luxury serum in K-beauty. The JAUM Activating Complex — a proprietary blend of Korean herbal extracts including ginseng, peony, and rehmannia — provides a cumulative radiance and firmness that cheaper alternatives struggle to replicate. The texture is beautiful, the scent is a refined herbal fragrance, and the results are genuine with consistent use. Whether those results justify $89 depends on your budget, but this is one premium product where you're paying for formulation, not just branding.
The key active ingredients in First Care Activating Serum are Adenosine, Ceramides, Green Tea (Camellia sinensis). It's known for: Proprietary hanbang complex delivers visible radiance and Beautiful, luxurious texture and experience.
Yes, First Care Activating Serum targets fine lines, dullness, dryness. Proprietary hanbang complex delivers visible radiance
First Care Activating Serum retails for around $89, which places it in the premium range for serums. Check the "Where to Buy" section above for current retailer prices.
The main drawbacks to be aware of: Premium pricing is prohibitive for most budgets; Contains fragrance, which sensitive skin should avoid; Results are cumulative — don't expect overnight transformation.
A suggested daily routine featuring this product, with complementary picks.
Ultime8 Sublime Beauty Cleansing Oil
Shu Uemura · cleanser
Gokujyun Premium Hyaluronic Acid Lotion
Hada Labo · toner
Vegan Kombucha Tea Essence
Dr. Ceuracle · essence
First Care Activating Serum
Sulwhasoo · serum
Concentrated Ginseng Renewing Cream
Sulwhasoo · moisturizer
Anthelios UVMune 400 Invisible Fluid SPF50+
La Roche-Posay · sunscreen
Concentrated Ginseng Renewing Cream
Sulwhasoo · moisturizer
