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Deconstruct's Vitamin C Serum is a twelve-ingredient masterclass in how Indian DTC brands are stripping skincare down to what actually works. The 10% 3-O-ethyl ascorbic acid is a stable vitamin C derivative that brightens without the oxidation drama of pure L-ascorbic acid — it won't turn orange in the bottle or sting on application. The 0.5% ferulic acid is the crucial stabilizer: research from Duke University showed that adding ferulic acid to vitamin C doubles its photoprotective effects, and Deconstruct built that insight directly into the formula. Dictyopteris membranacea (brown algae extract) is an unusual and intelligent inclusion — it's a tyrosinase inhibitor that works on a completely different melanin pathway than the vitamin C, giving the formula two independent anti-hyperpigmentation mechanisms. Hyaluronic acid and sodium PCA handle hydration, glycerin provides moisture retention, and that's essentially the entire formula. No fragrance, no color, no marketing ingredients. At ₹699 (~$9), this is the kind of evidence-driven formulation that makes you question what most vitamin C serums are actually charging for.
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Vitamin C Serum — 10% Vitamin C + 0.5% Ferulic Acid by Deconstruct is formulated for all, oily, combination, normal, dry skin. Deconstruct's Vitamin C Serum is a twelve-ingredient masterclass in how Indian DTC brands are stripping skincare down to what actually works. The 10% 3-O-ethyl ascorbic acid is a stable vitamin C derivative that brightens without the oxidation drama of pure L-ascorbic acid — it won't turn orange in the bottle or sting on application. The 0.5% ferulic acid is the crucial stabilizer: research from Duke University showed that adding ferulic acid to vitamin C doubles its photoprotective effects, and Deconstruct built that insight directly into the formula. Dictyopteris membranacea (brown algae extract) is an unusual and intelligent inclusion — it's a tyrosinase inhibitor that works on a completely different melanin pathway than the vitamin C, giving the formula two independent anti-hyperpigmentation mechanisms. Hyaluronic acid and sodium PCA handle hydration, glycerin provides moisture retention, and that's essentially the entire formula. No fragrance, no color, no marketing ingredients. At ₹699 (~$9), this is the kind of evidence-driven formulation that makes you question what most vitamin C serums are actually charging for.
The key active ingredients in Vitamin C Serum — 10% Vitamin C + 0.5% Ferulic Acid are Glycerin, Vitamin C. It's known for: Stable 3-O-ethyl ascorbic acid — no oxidation, no stinging, proven brightening efficacy and Ferulic acid stabilizer doubles photoprotection — Duke University research baked into the formula.
Yes, Vitamin C Serum — 10% Vitamin C + 0.5% Ferulic Acid targets dullness, hyperpigmentation, fine lines. Stable 3-O-ethyl ascorbic acid — no oxidation, no stinging, proven brightening efficacy
Vitamin C Serum — 10% Vitamin C + 0.5% Ferulic Acid retails for around $9, which places it in the budget range for serums. Check the "Where to Buy" section above for current retailer prices.
The main drawbacks to be aware of: 10% concentration may underwhelm users accustomed to 15-20% L-ascorbic acid serums; 3-O-ethyl ascorbic acid is gentler but less potent per-percentage than pure L-AA; No niacinamide or peptide co-actives — a single-focus brightening serum.
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Vitamin C Serum — 10% Vitamin C + 0.5% Ferulic Acid
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