The History of Whoo
Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.
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Price tags that make you wince and packaging that belongs in a palace museum โ but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Strengths
- + Heritage formulas with modern polish
- + Exceptional packaging
- + Strong mature-skin results
Weaknesses
- โ Luxury pricing
- โ Heavy herbal fragrance
- โ Overkill for anyone under 35
The The History of Whoo Story
Launched in 2003 by LG Household & Health Care, The History of Whoo (ํ ๅ) positions itself as "imperial-court hanbang" โ formulas said to be inspired by recipes from the Joseon Dynasty royal palaces. The Bichup Self-Generating Anti-Aging Essence (2009) became a runaway hit in China and made Whoo the #1 luxury cosmetics brand in the region for several years. Its Gongjinhyang line references the famous Gongjindan medicinal pill. Whether you buy the story or not, the brand's R&D spend is real and the results hold up.
Shop The History of Whoo by skin type
Curated picks from The History of Whoo's lineup, ranked for each skin type.
All The History of Whoo Products
6 products reviewed and rated.
Bichup Self-Generating Anti-Aging Concentrate
The most luxurious hanbang concentrate money can buy. The History of Whoo is LG's ultra-luxury K-beauty line โ court-beauty-inspired, ginseng-and-deer-antler-fortified, and packaged like a palace artefact. The Bichup concentrate is the hero: a self-regenerating fermented complex that genuinely delivers the "skin looks 10 years younger" effect Korean luxury shoppers pay for.
Bichup Self-Generating Anti-Aging Essence
The History of Whoo's hero product and the most-imported Whoo product internationally. Bichup is the brand's signature herbal complex โ a court-medicine-derived blend of fermented Korean botanicals (Saccharomyces/Imperata Cylindrica Root Ferment Filtrate as the lead, plus Panax ginseng root and dozens of supporting herbs). The Self-Generating positioning refers to the auto-fermentation process: the formula continues fermenting in the bottle for ongoing potency. Slip-and-glow texture loved by mature skin, the kind of treatment essence that builds visible firmness over 8-12 weeks.
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