Hera
AmorePacific's luxury skincare-meets-color-cosmetics house — Black Cushion icon, Sensual Powder Matte Lipstick, and serious skincare.
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Hera is the AmorePacific-owned Korean luxury house that has produced one of the most photographed cushion compacts in beauty history (the Black Cushion) and a quietly excellent skincare lineup that doesn't get the same Sephora-front-row coverage as Sulwhasoo or Whoo. Premium pricing, Korean luxury heritage, formulations that earn their place at the top of any K-prestige routine.
Strengths
- + AmorePacific-backed luxury
- + Black Cushion is iconic
- + Strong skincare lineup beyond cushions
- + Premium texture quality
Weaknesses
- − Luxury pricing across the board
- − Less Western distribution
- − Branding can feel formal
The Hera Story
Hera was founded in 1995 by AmorePacific as the group's premium urban-luxury K-beauty house, with a particular focus on Korean working-women aesthetics and high-pigment color cosmetics. The Black Cushion (a satin-finish cushion compact in a distinctive matte-black case) became the brand's signature product and one of the most-photographed K-beauty objects of the 2010s and 2020s. The skincare side — Hyaluronic Serum, Cell Essence — has earned a cult Korean following without ever getting the Sephora-front-row distribution of sister brands like Sulwhasoo. Hera remains a flagship of the AmorePacific portfolio.
Shop Hera by skin type
Curated picks from Hera's lineup, ranked for each skin type.
All Hera Products
5 products reviewed and rated.
Black Cushion
HERA's iconic Black Cushion — the most-photographed K-beauty cushion in existence, AmorePacific luxury at its most photogenic.
Hyaluronic Cream
Hera's hero moisturiser. Five molecular weights of hyaluronic acid in one formulation — Korean luxury hydration at a price that signals AmorePacific Group's prestige seriousness.
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