Sugar Cosmetics
budgetEst. 2015· Mumbai, India
Bold colour and punchy skincare for Indian skin tones — the anti-Ayurveda Indian beauty brand.
CombinationOily
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The biggest modern Indian beauty brand the West has never heard of. Primarily a makeup powerhouse but the skincare arm (Aqualicious, Overnight Renewal serum) is competent, affordable, and genuinely targeted at Indian skin tones and climate. More Sephora-adjacent than Ayurvedic-adjacent.
Strengths
- + Huge range shade-matched for Indian skin tones
- + Affordable
- + Strong retail footprint in India
- + Not pretending to be Ayurvedic
Weaknesses
- − Skincare is newer than the makeup range
- − Formulations more mass-market than indie
- − International shipping limited
The Sugar Cosmetics Story
Founded by Vineeta Singh and Kaushik Mukherjee in 2015 as a direct-to-consumer beauty brand for the Indian urban millennial. Now the #1 indie beauty brand in India by revenue, with 45,000+ retail points and investment from L Catterton and Elevation Capital. Singh became a household name via Shark Tank India.
All Sugar Cosmetics Products
1 products reviewed and rated.
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