Brand Comparison
Sooryehan vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 7.8)
Sooryehan
Sooryehan sits in the quiet middle between mass-market The Face Shop and ultra-luxe History of Whoo — both LG sister brands. The Bidam line's bamboo-fermented essence is a smart pick if you want hanbang philosophy without hanbang prices. Not exciting, but thoughtful.
Pros
- ✓ Affordable hanbang
- ✓ Good for mature skin
- ✓ Fermented-herb focus
Cons
- ✗ Heavy fragrance
- ✗ Traditional packaging feels dated
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
