Brand Comparison
Sooryehan vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.8)
Sooryehan
Sooryehan sits in the quiet middle between mass-market The Face Shop and ultra-luxe History of Whoo — both LG sister brands. The Bidam line's bamboo-fermented essence is a smart pick if you want hanbang philosophy without hanbang prices. Not exciting, but thoughtful.
Pros
- ✓ Affordable hanbang
- ✓ Good for mature skin
- ✓ Fermented-herb focus
Cons
- ✗ Heavy fragrance
- ✗ Traditional packaging feels dated
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
