Sol de Janeiro
Brazilian body care with Rio de Janeiro attitude — cheirosa fragrance, cupuaçu + açaí, worldwide viral hits.
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The Bum Bum Cream empire. Skincare-adjacent body care that outsold nearly every face brand of the 2020s. Fragrance is a feature, not a bug.
Strengths
- + Iconic fragrance
- + Cult body products
- + Huge cultural moment
Weaknesses
- − Fragrance-heavy
- − Body-focused
- − Not for fragrance-averse skin
The Sol de Janeiro Story
Founded in 2015 in New York by Heela Yang and Marc Capra, inspired by Brazilian beach culture. Bum Bum Cream went viral in 2019 and never stopped. Acquired by L'Occitane in 2021 for $450m; fragrance 62 is a TikTok phenomenon.
Shop Sol de Janeiro by skin type
Curated picks from Sol de Janeiro's lineup, ranked for each skin type.
All Sol de Janeiro Products
10 products reviewed and rated.
Brazilian Bum Bum Cream
The world's most TikTok-ed body cream. Cupuaçu butter for deep hydration, guarana + caffeine for temporary skin-tightening, açaí for antioxidant cameo. The scent — Cheirosa 62 — is the real product; the cream is the excuse.
Beija Flor Elasti-Cream
The Bum Bum Cream's grown-up sister. Collagen amino acids + squalane + shea butter + buriti for a firming body cream that reads as skincare, not just scent. The Beija Flor (hummingbird) fragrance is lighter than Cheirosa 62 — almond + pistachio over jasmine.
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