Brand Comparison
Sol de Janeiro vs Krave Beauty
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Krave Beauty
Higher editor rating (8.7 vs 8.3)
Rating8.3/108.7/10
Price RangeMid-Range ($$)Mid-Range ($$)
Founded20152017
OriginBrazil/United StatesSeoul, South Korea
Products67
Best Fornormal, Dry, ComboSensitive, Acne-Prone, compromised-barrier
PhilosophyBrazilian body care with Rio de Janeiro attitude — cheirosa fragrance, cupuaçu + açaí, worldwide viral hits.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.
Sol de Janeiro
The Bum Bum Cream empire. Skincare-adjacent body care that outsold nearly every face brand of the 2020s. Fragrance is a feature, not a bug.
Pros
- ✓ Iconic fragrance
- ✓ Cult body products
- ✓ Huge cultural moment
Cons
- ✗ Fragrance-heavy
- ✗ Body-focused
- ✗ Not for fragrance-averse skin
Krave Beauty
Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.
Pros
- ✓ barrier-first philosophy
- ✓ cult hero in Great Barrier Relief
- ✓ transparent founder storytelling
- ✓ no fragrance / no essential oils
Cons
- ✗ very small catalog
- ✗ ships mostly US/intl, harder to find in Asia
- ✗ limited range of price points
