Brand Comparison

Sol de Janeiro vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.3)

Sol de Janeiro EasyDew

Rating8.3/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20152008

OriginBrazil/United StatesSouth Korea

Products62

Best Fornormal, Dry, ComboMature, Dry, normal

PhilosophyBrazilian body care with Rio de Janeiro attitude — cheirosa fragrance, cupuaçu + açaí, worldwide viral hits.Pharmaceutical-grade EGF, made gentle.

Sol de Janeiro

The Bum Bum Cream empire. Skincare-adjacent body care that outsold nearly every face brand of the 2020s. Fragrance is a feature, not a bug.

Pros

✓ Iconic fragrance
✓ Cult body products
✓ Huge cultural moment

Cons

✗ Fragrance-heavy
✗ Body-focused
✗ Not for fragrance-averse skin

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros