Simple Organic
Brazilian clean-beauty indie with a minimalist, editorial energy.
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Simple Organic is the Brazilian brand that feels closest to a Scandinavian or Japanese indie — restrained packaging, tight range, clean formulas built around Cerrado biome botanicals. The Protetor Solar FPS 30 is a legitimately good physical sunscreen for sensitive skin.
Strengths
- + Clean indie formulas
- + Brazilian botanical sourcing
- + Editorial minimalist identity
Weaknesses
- − Limited distribution outside Brazil
- − Premium for the Brazilian market
- − Small range
The Simple Organic Story
Simple Organic launched in 2012 in São Paulo, one of the first Brazilian brands to combine the "clean beauty" positioning with regional biome sourcing — using Cerrado savannah botanicals like pequi oil, buriti, and copaíba. The brand operates out of a small lab in São Paulo and maintains partnerships with Brazilian agroforestry cooperatives. Remains independent and relatively niche, but has become a critical-press darling in Brazilian beauty media.
All Simple Organic Products
5 products reviewed and rated.
Sérum Facial Vitamina C 15%
Simple Organic's 15% vitamin C serum — vegan, clean-beauty-positioned with disclosed concentration. The Brazilian clean-beauty hero for the modern skincare-literate Brazilian consumer.
Óleo Facial Multifuncional
Simple Organic's multi-purpose face oil — the brand's companion to their bakuchiol serum already in the database. Five cold-pressed botanical oils (rosehip, jojoba, avocado, evening primrose, carrot seed) blend into a lightweight formula that absorbs without greasiness. Rosehip provides natural retinol alternative and vitamin C, evening primrose delivers gamma-linolenic acid for barrier support, carrot seed oil adds beta-carotene antioxidant protection, and lavender + geranium essential oils provide natural aromatherapy. Simple Organic is one of Brazil's most credible clean-beauty brands — B Corp certified, vegan, cruelty-free, and transparent about sourcing. At R$169 (~$35 USD), it's premium by Brazilian standards but competitive with imported clean-beauty face oils.
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