Brand Comparison

Simple Organic vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.1)

Simple Organic EasyDew

Rating8.1/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20122008

OriginBrazilSouth Korea

Products52

Best ForSensitive, normalMature, Dry, normal

PhilosophyBrazilian clean-beauty indie with a minimalist, editorial energy.Pharmaceutical-grade EGF, made gentle.

Simple Organic

Simple Organic is the Brazilian brand that feels closest to a Scandinavian or Japanese indie — restrained packaging, tight range, clean formulas built around Cerrado biome botanicals. The Protetor Solar FPS 30 is a legitimately good physical sunscreen for sensitive skin.

Pros

✓ Clean indie formulas
✓ Brazilian botanical sourcing
✓ Editorial minimalist identity

Cons

✗ Limited distribution outside Brazil
✗ Premium for the Brazilian market
✗ Small range

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros