Brand Comparison

Simple Organic vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.1)

Simple Organic Krave Beauty

Rating8.1/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20122017

OriginBrazilSeoul, South Korea

Products57

Best ForSensitive, normalSensitive, Acne-Prone, compromised-barrier

PhilosophyBrazilian clean-beauty indie with a minimalist, editorial energy.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Simple Organic

Simple Organic is the Brazilian brand that feels closest to a Scandinavian or Japanese indie — restrained packaging, tight range, clean formulas built around Cerrado biome botanicals. The Protetor Solar FPS 30 is a legitimately good physical sunscreen for sensitive skin.

Pros

✓ Clean indie formulas
✓ Brazilian botanical sourcing
✓ Editorial minimalist identity

Cons

✗ Limited distribution outside Brazil
✗ Premium for the Brazilian market
✗ Small range

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros