Brand Comparison
Simple Organic vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.1)
Simple Organic
Simple Organic is the Brazilian brand that feels closest to a Scandinavian or Japanese indie — restrained packaging, tight range, clean formulas built around Cerrado biome botanicals. The Protetor Solar FPS 30 is a legitimately good physical sunscreen for sensitive skin.
Pros
- ✓ Clean indie formulas
- ✓ Brazilian botanical sourcing
- ✓ Editorial minimalist identity
Cons
- ✗ Limited distribution outside Brazil
- ✗ Premium for the Brazilian market
- ✗ Small range
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
