Brand Comparison

Luvum vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.3)

Luvum Krave Beauty

Rating8.3/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20252017

OriginSouth KoreaSeoul, South Korea

Products17

Best ForMature, normal, DrySensitive, Acne-Prone, compromised-barrier

PhilosophySlow aging, fast results.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Luvum

Luvum is the 2025 K-beauty success story: their Slow Aging Phyto Collagen Gel Mask hit Olive Young's top three masks after one day on sale. The brand entered Ulta Beauty Marketplace shortly after. A clear bet on the 'slow aging' trend that's replacing 'anti-aging' across Korean beauty editorial.

Pros

✓ Olive Young top 3 in 24 hours
✓ Ulta Marketplace launch
✓ Phyto-collagen hero formula

Cons

✗ Brand-new (2025)
✗ Limited line-up

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros