Brand Comparison
Luvum vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.3)
Luvum
Luvum is the 2025 K-beauty success story: their Slow Aging Phyto Collagen Gel Mask hit Olive Young's top three masks after one day on sale. The brand entered Ulta Beauty Marketplace shortly after. A clear bet on the 'slow aging' trend that's replacing 'anti-aging' across Korean beauty editorial.
Pros
- ✓ Olive Young top 3 in 24 hours
- ✓ Ulta Marketplace launch
- ✓ Phyto-collagen hero formula
Cons
- ✗ Brand-new (2025)
- ✗ Limited line-up
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
