Brand Comparison

Luvum vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.3)

Luvum EasyDew

Rating8.3/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20252008

OriginSouth KoreaSouth Korea

Products12

Best ForMature, normal, DryMature, Dry, normal

PhilosophySlow aging, fast results.Pharmaceutical-grade EGF, made gentle.

Luvum

Luvum is the 2025 K-beauty success story: their Slow Aging Phyto Collagen Gel Mask hit Olive Young's top three masks after one day on sale. The brand entered Ulta Beauty Marketplace shortly after. A clear bet on the 'slow aging' trend that's replacing 'anti-aging' across Korean beauty editorial.

Pros

✓ Olive Young top 3 in 24 hours
✓ Ulta Marketplace launch
✓ Phyto-collagen hero formula

Cons

✗ Brand-new (2025)
✗ Limited line-up

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros