Lagom
Just enough — Scandinavian restraint, Korean precision.
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Lagom (the Swedish word for 'just enough') has been a Sephora Korea staple for years. The Cellup Gel-to-Water Cleanser is the rare K-beauty cleanser that genuinely earned a Hwahae #1 — gentle, thorough, and somehow zero-stripping. A safe rec for anyone who hates the post-cleanse tightness of foaming washes.
Strengths
- + Hwahae 2025 #1 gel cleanser
- + Sephora Korea distribution
- + Well-edited line-up
Weaknesses
- − Mid-premium pricing
- − Less hero buzz than newer brands
The Lagom Story
Born in Korea in 2014 but named after a Swedish concept, Lagom built itself around the idea that good skincare doesn't need to do too much. The flagship Cellup line — built around a centella-rich, low-pH formula — became a quiet bestseller, and Sephora Korea picked it up early. The 2025 Hwahae Beauty Awards finally gave the brand its mainstream moment.
All Lagom Products
4 products reviewed and rated.
Cellup Gel To Water Cleanser
The rare cleanser that earns a Hwahae #1 — gel-to-water, low-pH, and somehow leaves skin softer than it started.
Cellus Revive Essence
Lagom means 'just the right amount' in Swedish — and this Korean brand (founded by a Korean-Swedish duo) applies that philosophy literally. The Cellus Revive Essence is a hydrating essence with centella asiatica actives (madecassoside + asiaticoside), ceramide NP for barrier support, and multi-weight hyaluronic acid. No fragrance, no frills, just hydration science. The essence step K-beauty does better than anyone, from a brand that understood it should be invisible.
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