Brand Comparison
Lagom vs The History of Whoo
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8.5)
Lagom
Lagom (the Swedish word for 'just enough') has been a Sephora Korea staple for years. The Cellup Gel-to-Water Cleanser is the rare K-beauty cleanser that genuinely earned a Hwahae #1 — gentle, thorough, and somehow zero-stripping. A safe rec for anyone who hates the post-cleanse tightness of foaming washes.
Pros
- ✓ Hwahae 2025 #1 gel cleanser
- ✓ Sephora Korea distribution
- ✓ Well-edited line-up
Cons
- ✗ Mid-premium pricing
- ✗ Less hero buzz than newer brands
The History of Whoo
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
- ✓ Heritage formulas with modern polish
- ✓ Exceptional packaging
- ✓ Strong mature-skin results
Cons
- ✗ Luxury pricing
- ✗ Heavy herbal fragrance
- ✗ Overkill for anyone under 35
