
Bruna Tavares
Beauty influencer–founded brand built around Brazilian inclusivity — shade ranges that actually match Brazilian skin tones.
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Makeup-forward with skincare creeping in. The BT Skin foundation shades moved the category forward. Skincare staples are solid.
Strengths
- + Inclusive shade ranges
- + Makeup-skin hybrid ethos
- + Genuine cultural moment
Weaknesses
- − Skincare side still emerging
- − Less active-focused
- − Mass-market retail
The Bruna Tavares Story
Bruna Tavares, one of Brazil's biggest beauty YouTubers, launched her namesake brand in 2018 after years of calling out the shade gap in Brazilian foundations. BT Skin is now sold across Brazilian retailers and Shopee.
All Bruna Tavares Products
2 products reviewed and rated.

BT Beauty Cream Cherry Blossom
Bruna Tavares is the Brazilian makeup artist whose foundation BT Skin made her brand a Sephora Brasil staple — and BT Beauty Cream Cherry Blossom is the skincare extension that's actually good. Cottonseed oil + shea butter base, rosehip oil for the antioxidant work, sodium hyaluronate for plumping, cherry blossom extract for the editorial photo shoot. R$129 ($26) is mid-tier Brazilian pricing for a credibly built moisturizer.

BT Skin Foundation
Foundation-moisturizer hybrid with inclusive Brazilian shade range. 20+ shades.
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