Brand Comparison

Bruna Tavares vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.5)

Bruna Tavares EasyDew

Rating7.5/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20182008

OriginBrazilSouth Korea

Products22

Best Fornormal, Combo, DryMature, Dry, normal

PhilosophyBeauty influencer–founded brand built around Brazilian inclusivity — shade ranges that actually match Brazilian skin tones.Pharmaceutical-grade EGF, made gentle.

Bruna Tavares

Makeup-forward with skincare creeping in. The BT Skin foundation shades moved the category forward. Skincare staples are solid.

Pros

✓ Inclusive shade ranges
✓ Makeup-skin hybrid ethos
✓ Genuine cultural moment

Cons

✗ Skincare side still emerging
✗ Less active-focused
✗ Mass-market retail

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros