Brand Comparison
Bruna Tavares vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.5)
Rating7.5/109/10
Price RangeMid-Range ($$)Budget ($)
Founded20182014
OriginBrazilSouth Korea
Products219
Best Fornormal, Combo, DryCombo, Oily, Sensitive, Dry
PhilosophyBeauty influencer–founded brand built around Brazilian inclusivity — shade ranges that actually match Brazilian skin tones.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Bruna Tavares
Makeup-forward with skincare creeping in. The BT Skin foundation shades moved the category forward. Skincare staples are solid.
Pros
- ✓ Inclusive shade ranges
- ✓ Makeup-skin hybrid ethos
- ✓ Genuine cultural moment
Cons
- ✗ Skincare side still emerging
- ✗ Less active-focused
- ✗ Mass-market retail
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
