Miamo vs Veralab — side by side, no bias.
Our pick
Vitamin C 30% Serum
8.8/10 · Miamo
| Vitamin C 30% Serum | Wonder Shot | |
|---|---|---|
| Brand | Miamo | Veralab |
| Category | serum | serum |
| Editor Rating | 8.8/10 ★ | 8.2/10 |
| Category | serum | serum |
| Texture | Lightweight water serum | HA serum with vitamin C beads |
| Finish | Dewy | Dewy |
| Skin Types |
None — all ingredients are shared
| Targets |
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| Verdict | Miamo's hero product and the reason the brand matters. 30% 3-O-Ethyl Ascorbic Acid — a stable, bioavailable vitamin C derivative that doesn't oxidise in the bottle like pure L-Ascorbic Acid — plus ferulic acid for antioxidant synergy and sodium hyaluronate for hydration. Founded by two pharmacists who trained in the US and brought cosmeceutical rigour back to Naples. The concentration is genuinely high, the stability is genuinely better than most LAA serums, and the €94 price tag is fair for what's in the bottle. | VeraLab's mix-at-home vitamin C concept — a hyaluronic acid serum base with seven ultra-concentrated vitamin C beads that you activate fresh at the moment of application. Estetista Cinica designed this to solve the LAA oxidation problem without switching to derivative forms: the vitamin C stays in bead form until you press it into the serum, giving you fresh LAA every time. The concept is clever, the execution is satisfying (the bead-popping is genuinely fun), and the HA base provides immediate plumping. |
