L'Erbolario vs Miamo — side by side, no bias.
Our pick
Vitamin C 30% Serum
8.8/10 · Miamo
| Camu Camu Vitamin C Radiance Serum | Vitamin C 30% Serum | |
|---|---|---|
| Brand | L'Erbolario | Miamo |
| Category | serum | serum |
| Editor Rating | 7.9/10 | 8.8/10 ★ |
| Category | serum | serum |
| Texture | Brightening serum | Lightweight water serum |
| Finish | Brightened | Dewy |
| Skin Types | ||
| Targets |
None — all ingredients are shared
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| Verdict | L'Erbolario's botanical vitamin C serum — camu camu (a South American superfruit with the highest natural vitamin C concentration of any plant) + ascorbyl glucoside + niacinamide for gentle brightening. The plant-based alternative to L-ascorbic acid serums. | Miamo's hero product and the reason the brand matters. 30% 3-O-Ethyl Ascorbic Acid — a stable, bioavailable vitamin C derivative that doesn't oxidise in the bottle like pure L-Ascorbic Acid — plus ferulic acid for antioxidant synergy and sodium hyaluronate for hydration. Founded by two pharmacists who trained in the US and brought cosmeceutical rigour back to Naples. The concentration is genuinely high, the stability is genuinely better than most LAA serums, and the €94 price tag is fair for what's in the bottle. |
