Krave Beauty vs Purito — side by side, no bias.
Our pick
Oil La La
8.2/10 · Krave Beauty
| Oil La La | Plainet Squalane Oil 100 | |
|---|---|---|
| Brand | Krave Beauty | Purito |
| Category | oil | oil |
| Editor Rating | 8.2/10 ★ | 8/10 |
| Category | oil | oil |
| Texture | Watery oil-emulsion | Lightweight oil |
| Finish | Plumped, glow | Dewy |
| Skin Types |
None — all ingredients are shared
| Targets |
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| Verdict | Krave Beauty's watery-oil hybrid — sunflower + rosehip + grape seed + jojoba + olive oils paired with glycerin + sodium hyaluronate + four centella derivatives (madecassoside + asiaticoside + asiatic acid + madecassic acid) + 5 SH-polypeptides + lithospermum (gromwell) extract. Founder Liah Yoo's brand pivots from the more reductionist 'press reset on your routine' messaging into a treatment-tier oil-serum hybrid. Sub-$30 pricing maintains the brand's positioning. | 100% plant-derived squalane — pure, simple, and effective. Sinks in fast, doesn't clog pores, locks in everything underneath. |
