Hyphen vs Minimalist — side by side, no bias.
Our pick
10% Vitamin C Face Serum
8.7/10 · Minimalist
| Vitamin C Brightening Serum | 10% Vitamin C Face Serum | |
|---|---|---|
| Brand | Hyphen | Minimalist |
| Category | serum | serum |
| Editor Rating | 8.3/10 | 8.7/10 ★ |
| Category | serum | serum |
| Texture | Slippery clear serum | Watery serum |
| Finish | Glow, refined | Glowy |
| Skin Types |
| Targets |
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| Verdict | Hyphen's celebrity-backed vitamin C serum — multi-active brightening, fair price, tuned for Indian skin tones. | Minimalist (the brand) is India's answer to The Ordinary, and the 10% Vitamin C is the gentler sister to their 16% formula. 3-O-Ethyl Ascorbic Acid (one of the most stable vitamin C derivatives) + acetyl glucosamine + gluconolactone (PHA) + sodium hyaluronate. Centella leaf water as #1 ingredient. ₹599 ($11) for an 18-ingredient clinical serum. |
